Confectionery Market Assignment Example | Topics and Well Written Essays - 2000 words

Confectionery Market - Assignment Example This is a comprehensive statement by MINTEL a marketing intelligence company. This explains the sudden exceptional performance of Cadbury as an impact if the overall chocolate confectionary industry sector. However, questions to be asked at this juncture are: The issue at this pointy in time for Cadbury is to sustain this growth.pattern. However, according to statistics, on one hand it would be able to match tis growth on the other hand other segments are offering greater returns. According to Industry Reports on 2006 Product Announcements and Sales "In 2006, thousands of new confectionery and snack products debuted tempting taste buds of consumers everywhere. 2,910 new confectionery products debuted, and Chocolate: 1,478 "Confectionery sales continue to cluster around major holidays, with Halloween leading sales in 2006 and Easter a close second. Halloween secured its lead with a 2.8 percent growth overall, while Easter stood out in 2006 posting a 7 percent sales increase thanks to a late April celebration. Also making gains, the winter holiday season and Valentine's Day both posted a 1 percent increase in 2006 and ranked third and fourth in overall holiday sales respectively."- www.whatsnewiningredients.com The above statement depicts a new trend in marketing that is of event marketing. All over the world companies are finding events the best way to market their products to the right audience. As for confectionaries, these are impulse products most consumed after reminder advertising, brand awareness on special occasions and events. It is thus no surprise that then sales increase by 1% due to Valentines day. New Product Development "Top trends driving product releases of 2007/08 include flavor fusions, international influences, artisan palate, sweet benefits, simply sugar-free, originally organic, reinventing classics, the dark side and child's play" (www.whatsnewiningredients.com) "Focussed attention in the premium and dark chocolate sectors of the market, which is providing strong growth opportunities. In April, Cadbury Schweppes relaunched the Old Gold dark chocolate brand and added a 70% cocoa variant. As a result, the brand grew 36% in Australia and by over 80% in New Zealand" (www.scoop.co.nz) Dark Chocolate segment: " In July, a new premium chocolate range was launched under the Cadbury Eden brand, positioning the business to tap into this fast growing segment of the market Our second half innovation program continues to build momentum with the exciting launch of Cadbury Eden into the premium chocolate segment"(www.snoop.co.nz, National Confectioners Association) It can be seen from the above statistics that the dark chocolate segment is an upcoming segment for Cadbury. Another segment that has a high potential is the organic food segment. Segmentation The various market segments that Cadbury brands are catering to are: - Cadbury gift boxes- for valentine gifts and for special occasions -priced higher. Cadbury Freddo-sells at a low price for kids to afford it. Cadbury 500 g bar with 10% more chocolate is for families with many

Land law Essay Example | Topics and Well Written Essays - 3000 words - 4

Land law - Essay Example The bank therefore, has the right to repossess and sell the house from Ben.1 By accepting to sign the mortgage papers as second owner though ignorantly, Ben becomes a holder in due course. Because the mortgage was transferred to him does not make him free of real defense. Real defenses imply the defenses ascribed to the formation of the initial contract.2 In this scenario, Ben was conned into signing the mortgage papers. Because he had been tricked into signing the paper, the bank does not have to allow him freely own the property. The initial agreement is paramount. Despite the fact that Ali has no revenue to recover the loan from Cait, the bank still has the right to recover the mortgage because it was not part of the agreement between Ben and Cait. The bank therefore, has the right to sue Ben and repossess and sell the house so that in can recover the debt that had been advanced to Cait.3 The bank has the right to repossess and sell Ben’s home because the terms and conditions of any mortgage allow the creditor to repossess the mortgage and sell it in order to recover its debt.4 In the scenario that has been presented, because Cait has lost her job and may be financially unstable to pay the loan, the bank has the entire mandate to sue her in a court of law so that it can recover the debt. Mortgages must also be paid within a given period of time.5 If the terms were transferred to Ben though ignorantly, he is expected to meet the deadline that the initial mortgagor had with the bank. If Ben is not able to meet this deadline, the bank, being a business entity that has all its operations governed by the law, has the right to go to court to compel the mortgagor to surrender the property. Inability to recover its loan within the agreed period of time according to the agreement implies that the bank will make losses. In the scenario that has been presented, the